A strong and strategic partnership with the marketing agency will be the best investment that you can make for your business. However, evaluating and choosing the top advertising agency for the specific organization and goals can be a challenge that many sales leaders and marketing face.
With a lot of marketing companies, to find out one that is good for you, it is important to know what you are searching for or how you can find it.
Identifying best agencies for the business
Not all marketing agencies are made equal. Some agencies are professional in B2C, and some agencies have got good expertise in B2B. Some agencies are the full-service agencies that are known for handling all kind of services, and some handle specialty solutions (like creative, branding, TV, lead generation).
There are some agencies that are set up for handling big budgets, and some can handle the smaller budgets. So, your first step will be having the rough idea about your budget and requirements (prepare spending 10 – 30% of the revenue target over sales & marketing activities), and identify agencies, which can support your needs and budgets.
Initial outreach
When you have listed out the potential marketing agency partners to 3 to 5 candidates, your next step will be reaching out to all of them and engage in a detailed talk. Contact every agency and make them know what you want to talk or get the better idea about their work style and other things.
Clientele
Another method to know about an organization is by the clientele. The clients show what level an organization is working over. The concrete list of the clients shows credibility. The high-end businesses generally tend to choose agencies, which are well-known and popular. But, that is not an only way of deciding the right one.